Saturday, January 30, 2010

More than a house!

I met with one of my clients this week. I am selling his house for him. If you only knew all that is happening behind the scenes. I think that real estate agents often forget that behind each sale is a major life change for the client - in progress. Is it good to appreciate this? Yes - however that is not my point. You can appreciate this fact, and, at the same time completely misguide your client. My point is this: real estate needs to be the your agents brain surgery. Your agent needs to be selling 20 plus homes each year in order for them to give families sound guidance and counsel. Giving sound counsel, guidance and keeping clients out of court is just not possible if they are not entrenched in this business. They need to be selling house after house. This is important because the real estate scene is an ever evolving climate. The rules are constantly changing. The means by which buyers buy and seller sell is also changing constantly. At the end of the day, why is this so very important for the person hiring a real estate agent?

The answer: because in this business, in this county, wrong choices can cost you tens of thousands of dollars. I am aware that most agents will never take this business this seriously and although it is sad, it is what it is.

People often say, "why don't you smile in your picture?" I say, "I take this job and the responsibility set before me very seriously. I'll smile after I protect my clients and safely get their home sold".

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